Amazon listing images: what each of your first six should do, with infographic rules

By Listing Mammoth team · October 22, 2026

Amazon asks for one main image that follows its rules, and recommends "at least six additional images and one video" ^[1]. It doesn't say what each image should show. That part is up to you. Here is the plan we recommend for the first six images:

1. Main image: the product alone on pure white. Its only job is to get the click in search.
2. Benefit infographic: the three or four reasons to buy, in short text.
3. Size and dimensions: how big it really is.
4. In use: the product doing its job, in a real setting.
5. Close-up or what's in the box: the detail shoppers zoom in to check.
6. How to use: the question shoppers still have.

Text and graphics are fine on images 2 to 6. They're not allowed on the main image. Reviews, star graphics, prices, shipping offers and Amazon logos or badges aren't allowed on any image ^[1][2].

The order and the jobs above are our recommendation, not an Amazon rule. The rest of this guide explains each slot, the rules that apply to infographics, and how to check your gallery on a phone. Every rule comes from Amazon's help pages and staff posts, checked on October 22, 2026.

How many images does Amazon want?

Amazon's pages give three different numbers:

So the Seller Central guide recommends seven images plus a video, while Amazon's blog recommends six in total. Amazon's seller blog has said you can add up to nine, but the Seller Central image guide doesn't state a maximum, so don't treat nine as a current rule ^[1][4]. Our advice: treat six as the minimum, then add a seventh image and a video when you have them. Six strong images beat nine where three repeat each other.

Two more points from the product image guide matter here. Uploading an image "doesn't guarantee it will be displayed", because Amazon selects and arranges images from every seller on the product. Amazon may also modify submitted images to meet its requirements ^[1]. If you share a listing with other sellers, your gallery may not be the one shoppers see.

What Amazon says about text in images

The main image must not carry text, logos or graphics. Our main image requirements guide covers that rule in full.

For the other images, Amazon's current help pages are less direct. Its product image guide lists, under requirements for all images, "No text or pricing details (swatch image only)" ^[1]. We read the bracket as limiting the rule to swatches, the small color samples shown with variations. If it banned text everywhere, it would also rule out the safety warning, ingredient and energy guide images that Amazon gives their own image codes ^[1]. Amazon staff advice points the same way:

• In Amazon's US Seller Forums, Michelle_Amazon's Prime Day listing prep post (updated in 2026) says to "use all available slots: Lifestyle shots, infographics showing dimensions/features, and close-ups of key details" ^[5].
• In a UK forum post on image requirements, TaylorR_Amazon's best-practice list says to "consider if you need to use infographics in secondary images, show size/scale reference, display product dimensions, or demonstrate key benefits", and "ensure text is readable on smaller screens" ^[6].

Category style guides can still be stricter. Before you design, check the image section of the style guide for your category in Seller Central.

Rules that apply to every image

Amazon's product image guide sets these for all images, not just the main one ^[1]:

• Accurately represent the product you're selling, and match the product's title.
• No images of customer reviews, five-star imagery, claims (for example, free shipping), or seller-specific information.
• No Amazon logos or trademarks, or anything confusingly similar, including the words "Amazon", "Prime" and "Alexa".
• No Amazon badges or look-alikes, such as "Amazon's Choice", "Best seller" or "Top seller".
• No nudity or sexually suggestive images.

Amazon's detail page rules add a list of content that isn't allowed in titles, descriptions, bullet points or images: phone numbers, addresses, email addresses or website URLs; availability, price or condition; reviews, quotes or testimonials; adverts, promotional material or watermarks; and time-sensitive information ^[2].

AI-generated people. If an image shows photorealistic people generated entirely by AI, Amazon asks you to tag the file with the keyword contains-synthetic-performer in its metadata before uploading. Real people edited with AI tools don't need the tag ^[1].

Image 1: the main image

Its job: get the click. The main image is the one Amazon shows in search results ^[1]. Shoppers compare it with every other result on the page, at thumbnail size.

The rules: a pure white background (RGB 255, 255, 255), the product filling 85% of the frame, the whole product in view, shown once, and nothing that isn't included ^[1]. No text, logos or graphics. If there's no compliant main image, Amazon may remove the listing from search until you fix it ^[1].

The checks: the full list is in our main image requirements guide. For pixels, formats and the zoom threshold, see our image size guide.

Image 2: the benefit infographic

Its job: say why to buy, in the time it takes to swipe. Shoppers who swipe past the main image land here next, so give them the three or four reasons that matter most.

What to show: the product, large, with three or four short callouts. Each callout is a benefit plus the fact behind it, such as "Keeps the outside dry: double-wall vacuum insulation". Use the same facts as your bullets, in the same order.

Rules to watch: every claim has to be true and backed. Amazon's detail page rules say product information must be "accurate and trustworthy, and not mislead customers", and point to its prohibited product claims policy ^[2]. Amazon's bullet point rules list prohibited claims such as "eco-friendly" and "anti-bacterial", ask sellers to avoid comparative claims unless they're verifiable on the packaging, and ban guarantee wording such as "Full refund" ^[7]. Our advice: don't put a claim in an image that you wouldn't be allowed to put in a bullet.

Common mistake: ten callouts in small type. On a phone, nobody reads them.

Image 3: size and dimensions

Its job: stop the "is it bigger or smaller than I think?" return. Amazon's product photography guide explains why: product descriptions "may list the dimensions of an item, but it can be difficult for customers to know what that looks like in practice". It suggests scale shots that compare the product "with other everyday items" ^[3].

What to show: the product with its main dimensions marked, plus a reference shoppers know, such as a hand, a phone or a mug. For US shoppers, give inches first and metric after.

Rules to watch: the numbers must match the size in your listing's attributes and bullets, and the image should "accurately represent the real scale" of the product ^[1]. A reference object makes that easier to check.

Image 4: the product in use

Its job: let the shopper picture owning it. Amazon's photography guide calls these lifestyle shots. They "show your products in action" and show customers "how they can use them in their daily lives" ^[3].

What to show: a real setting for the real use. A bottle in a gym bag or on a desk. A tool in a hand, doing the job. Amazon's guide notes that styling can include "additional elements not included with your product" to set a scene ^[3].

Rules to watch: if props appear, make it clear what's in the box (image 5 can do that). Amazon's no-props rule is written for the main image ^[1], but every image must accurately represent what you sell ^[1]. If any people are AI-generated, tag the file as above ^[1].

Image 5: close-up detail or what's in the box

Its job: answer the questions shoppers zoom in for. Amazon's photography guide suggests detailed shots for "products with small details" ^[3]. Zoom only works on images of 1,000 pixels or more on the longest side ^[1].

What to show: pick one.

• Close-up: texture, stitching, the lid mechanism, ports, the label, the material.
• What's in the box: every item included, laid out and labelled. This is the better choice for kits, sets and multipacks. Amazon has a separate image type code (DTLS) for multipack images ^[1].

Rules to watch: a what's-in-the-box image must show exactly what ships, no more ^[1].

Image 6: how to use

Its job: answer the question that's still stopping the sale: how it's set up, assembled or cared for.

What to show: three or four numbered steps for setup, assembly or care.

Safety information has its own place. Amazon's product image guide has image type codes PS01 to PS06 for warning and safety images, shown in the "Safety and Product Resources" section rather than the main gallery ^[1].

After image 6: video and more images

Amazon recommends one video as well as the images ^[1], and its blog says shoppable videos appear next to images on the detail page and in search results ^[8]. If you have a seventh image, use it for a second in-use scene or a second how-to image. Amazon lets you arrange images in the order you want after uploading them ^[4].

How to design infographics that work on a phone

Amazon doesn't publish design specs for infographics. These are our guidelines, based on Amazon staff's advice to keep text "readable on smaller screens" ^[6]:

• One message per image. A headline and three or four callouts, not a page of text.
• Big, plain type. A simple sans-serif font, with strong contrast against the background. No thin script fonts, and no text over busy photos.
• Test at phone size. Shrink the image to about the width of a phone screen. If you can't read a callout without zooming, make it bigger or cut it.
• Same style throughout. The same fonts, colors and layout in images 2 to 6. Amazon's photography guide recommends "a consistent visual style that helps distinguish your brand" ^[3].
• Numbers that match the listing. Sizes, counts and capacities identical to your attributes and bullets.
• Keep facts in the copy too. Amazon doesn't say it reads words inside gallery images for search. Its 2026 Prime Day guide recommends text overlays in A+ Content over "embedded text in images", because overlays are indexed in Amazon Search ^[9]. Anything you want shoppers to find by search should also be in your title, Item Highlights or bullets.
• File specs still apply. JPEG or PNG, RGB, 1,000 pixels or more on the longest side so zoom works ^[1].

A worked example

Here is the plan for our made-up 32 oz insulated bottle (Larkfield is not a real brand), the one from our title guide:

No stars, no "best seller", no prices, no URLs, and every number matches the bullets.

How to check your gallery

1. Count. At least six images, and a video if you have one ^[1].
2. Look at it on a phone. Swipe through. Can you read every word without zooming ^[6]?
3. Check each image has one job. If two images say the same thing, replace one.
4. Check the numbers. Every size and count matches the listing.
5. Check for banned content. No reviews, stars, prices, shipping offers, URLs, Amazon logos or badges ^[1][2].
6. Check what shows. After uploading, wait up to 24 hours, then check the live page. Amazon may show images from other sellers on the same product ^[1].

Image gallery checklist

• Main image: product only, pure white, 85% fill, no text
• Six images or more, each with a different job
• One benefit infographic with three or four callouts
• One size image with real dimensions and a reference object
• One in-use image in a real setting
• One close-up or what's-in-the-box image
• One how-to image
• Text readable on a phone without zooming
• Same fonts and colors across images 2 to 6
• No reviews, stars, prices, shipping claims, URLs, Amazon logos or badges
• AI-generated people tagged in the file metadata
• 1,000 px or more on the longest side

Check your gallery

Our free listing score reads every image in your gallery. It reports which key image types your gallery has and which are missing, such as a benefit infographic, size and dimensions, an in-use image and a close-up detail. It also checks whether the text in your images is readable at phone size, and whether your main image meets the background, fill and zoom checks. How we score lists every check. If you'd rather have the images made, Listing Mammoth refreshes one listing. You get an enhanced main image on pure white, checked against your photo, five explainer images chosen for your product from your listing's facts (such as size and fit, how to use, what's included or an illustrated in-use scene), and new copy.

Frequently asked questions

How many images should an Amazon listing have?

Amazon's product image guide recommends a main image plus at least six additional images and one video ^[1]. Amazon's seller blog recommends at least six in total and has said you can upload up to nine, which isn't stated as a rule in the image guide ^[3][4]. Treat six as the minimum.

Can Amazon secondary images have text?

Yes. Only the main image must be free of text, logos and graphics. Amazon staff suggest infographics in secondary images and ask that text be readable on small screens ^[5][6]. Check your category's style guide, which can be stricter.

What should an Amazon infographic include?

Our advice: one message, a headline and three or four short callouts, each a benefit with the fact behind it. Every claim must be accurate, and reviews, star graphics, prices and Amazon badges aren't allowed ^[1][2].

What order should Amazon listing images go in?

Amazon doesn't set an order beyond the main image first, and you can arrange the rest after uploading ^[1][4]. Our recommended order: benefit infographic, size, in use, close-up or what's in the box, then how-to.

Can I use AI-generated people in Amazon images?

Amazon asks you to tag images that show photorealistic, entirely AI-generated people with the keyword contains-synthetic-performer in the file metadata before uploading. Real people edited with AI tools don't need the tag ^[1].

Why isn't my image showing on my Amazon listing?

Uploading doesn't guarantee display. Amazon selects and arranges images from all sellers on a product, and a new image can take up to 24 hours to appear ^[1].

Sources

1. Amazon Seller Central help, “Product image guide”. sellercentral.amazon.com · checked 2026-10-22 · public page, loads in a browser
2. Amazon Seller Central help, “Product detail page rules”. sellercentral.amazon.com · checked 2026-10-22 · public page, loads in a browser
3. Sell on Amazon blog (Amazon), “How to take product photos”. sell.amazon.com · checked 2026-10-22 · Amazon-owned blog
4. Sell on Amazon blog (Amazon), “How to create Amazon product listings”. sell.amazon.com · checked 2026-10-22 · Amazon-owned blog
5. Amazon Seller Forums (Michelle_Amazon), “Prime Day Listing Prep: Images, A+ Content & Video”. sellercentral.amazon.com · checked 2026-10-22 · Amazon staff post, US forums
6. Amazon Seller Forums UK (TaylorR_Amazon), “Product Image Requirements and Best Practices”. sellercentral.amazon.co.uk · checked 2026-10-22 · Amazon staff post, UK store; cited only for the infographic and phone-legibility lines
7. Amazon Seller Central help, “Product bullet point requirements”. sellercentral.amazon.com · checked 2026-10-22 · public page, loads in a browser
8. Sell on Amazon blog (Amazon), “How to boost Amazon listings to drive more sales: 10 tactics”. sell.amazon.com · checked 2026-10-22 · Amazon-owned blog
9. Amazon, “2026 Prime Day readiness guide (PDF)”. m.media-amazon.com · checked 2026-10-22 · Amazon PDF, May 2026