Privacy
Plain-language draft, updated October 22, 2026. It has not had legal review yet.
What we collect
- The Amazon link you paste and the information on that public listing page.
- Your answers to our questions.
- Your email address and the consent text you saw when you gave it.
- Basic usage events: which step you reached and how long it took. On our offer page, that includes how far down you scrolled (25%, 50%, 75% and 90%) and which buy button you clicked. These are saved with your project.
- How you found us: the campaign tags and ad click IDs in the link you arrived on, the website that sent you and the page you landed on (see "Advertising and measurement" below).
Payments are handled by Stripe. We never see your card number.
How we use it
- To score your listing, make your package, and email you your links and receipts.
- To send up to 4 follow-up emails about your listing over 7 days after your score (unless you unsubscribe).
- To see which ads and links bring people to us, and to show our ads to people more likely to find them useful.
- To improve the service.
Who processes it
| Provider | What for |
|---|---|
| Cloudflare | Hosting, database, file storage, bot check (Turnstile) |
| Bright Data, Oxylabs | Reading your public Amazon listing page |
| DataForSEO | Amazon search data (we send your ASIN and search phrases, never your email) |
| OpenAI and other AI providers via OpenRouter | Making your images and copy (listing text and photo only) |
| Stripe | Payments |
| Resend | Sending email |
| Meta Platforms (Facebook, Instagram) | Measuring and improving our ads (Meta Pixel and Conversions API) |
| Google (Google Ads, Google Analytics) | Measuring and improving our ads; site analytics |
Abuse protection
To keep the free score fair we count requests per network address, email address and a random identifier your browser stores locally. These counters store one-way hashes only and are deleted after a few days.
Advertising and measurement
We may advertise on Meta (Facebook and Instagram) and Google, and use their tools to count what happens after someone clicks an ad: whether they started or finished a free score, viewed our offer and how far they scrolled it, clicked a buy button, opened checkout or bought.
In your browser. Our pages can load the Meta Pixel and the Google tag (Google Ads and Google Analytics). These tools set their own cookies or similar identifiers. When the Meta Pixel is on, we also set Meta's _fbc cookie from the ad click ID in the link, as Meta documents. The tools receive the address of the page you are on and the steps above, for example "finished a free score" or "purchase, $79". On our offer page, the Google tag also receives how far down you scrolled (25%, 50%, 75% or 90%), and the Meta Pixel and the Google tag receive each click on a buy button with a short label for which button it was. They don't receive your answers or your score.
Your Amazon link. If you start from the box on our home page, the Amazon link you pasted is passed to our score page in its address. Before the Meta Pixel or the Google tag loads, the page removes that link from the address, along with everything else except campaign tags and ad click IDs, so these tools don't receive your Amazon link.
Your email at purchase. When you buy, if we use Google Ads conversion tracking, the Google tag in your browser also sends your email address to Google. Google's tag hashes it (scrambles it one way) before sending.
From our server, when you buy. When a payment is confirmed, our server reports the purchase so the ad platforms count it once. Meta receives the amount, an order reference, your email address in hashed form (it can't be read back, but Meta can match it to an account that uses the same email), Meta's browser and click identifiers, and the IP address and browser type you used at checkout. Google Analytics receives the amount, an order reference and its browser identifier. If you came from a Google ad, we may upload the ad click ID, the time and the amount of your purchase to Google Ads. We only report purchases, and never for an order placed from a browser that sent Global Privacy Control or Do Not Track.
What we keep ourselves.
- In your browser (local storage), for every visitor: how you first found us and how you most recently arrived. That means campaign tags (utm_source, utm_medium, utm_campaign, utm_content, utm_term), ad click IDs (gclid, gbraid, wbraid, fbclid, ttclid, msclkid), the website that sent you and the page you landed on. The first visit is kept for 90 days and the most recent one for 30 days, then dropped.
- With your project: the campaign tags, the website that sent you and the page you landed on, not the click IDs. If you check out, the campaign tags, the website that sent you and the names (not the values) of any ad click IDs in your link are saved on the payment record at Stripe, unless you opted out (see "Your choices").
- When you open checkout: the ad click IDs, the Meta and Google browser identifiers and, while we report purchases from our server, your IP address and browser type. We keep these for 30 days, only to report the purchase to the ad platform you came from. Then they are deleted automatically.
Your choices.
- If your browser sends Global Privacy Control or Do Not Track, we don't load the Meta or Google tags, we don't set the Meta click cookie, our server keeps no ad identifiers for your order (only a note that you opted out), and we don't report your purchase to ad platforms. We treat these signals as an opt-out of sharing for advertising. Your browser still stores how you arrived, but sends only the campaign tags with your order, not the ad click IDs. The payment record at Stripe gets only a note that you opted out.
- If we turn on Cloudflare Web Analytics (cookie-free site statistics), it doesn't load when your browser sends Do Not Track. It does not check for Global Privacy Control.
- You can block or clear cookies and local storage in your browser settings, or use a content blocker.
- Ad settings: Meta, Google, and the Google Analytics opt-out add-on.
Meta and Google use this data under their own privacy policies: Meta and Google. We don't sell your email address, and we don't share your answers or your score with ad platforms.
Unsubscribing
Every follow-up email has a one-tap unsubscribe link. Once you unsubscribe we stop all follow-ups to that address. Order emails still arrive if you buy.
How long we keep it
Unpaid projects, including your score and email, are deleted after 30 days. Paid orders: your files stay available for 30 days; we keep project files for 90 days in case you need help, then delete them. Order records needed for accounting are kept. We keep an unsubscribe list so we don't email you again.
Questions or deletion
Email [email protected]. 533 E Girard Ave Ste 27076, Philadelphia, PA 19125-3311.